Multiplayer LVL 2: Matty Yu

Matty Yu is a New York-based multidisciplinary creator and producer whose work revolves around tying up all the loose ends and turning it into greatness. Currently, he’s at a startup reversing climate change through forestry called Terraformation. Having worked alongside collectives like Madbury and big brands before co-founding No Tricks, a record label repping Radiant Children, Lophiile, and Kelsey Lu, his general approach is: "we can’t perfectly plan out everything". Matty talks about the ups and downs while discussing hype, advertising, and creating an impact.